Aligning Ambition & Purpose: Unleash Your ‘Why’

Hey there, fellow business owner! Feeling overwhelmed and wondering what sets super-successful small business owners apart? Well, let me spill the beans, girlfriend! It’s not about experience, extraordinary skills, or even an unstoppable drive. Nope, those things definitely help, but they’re not the secret sauce to success. After all, we’re not born with all those things, and trust me, plenty of successful peeps lack that crazy drive too. So, what’s the game-changer, you ask? It’s your “why,” babe!

  • Why did you decide to become an entrepreneur?
  • Why do you sacrifice countless hours glued to your computer screen each week?
  • Why do you burn the midnight oil and rise with the sun just to grow your biz?

Unique to You

Your “why” is what truly fuels your journey to success. But here’s the fun part: it’s different for each and every one of us! Your “why” is not my “why,” and my “why” is not her “why.” It’s a deeply personal choice that holds incredible meaning… or maybe not, and that’s cool too.

Let me paint you a picture, sister. Imagine a survivor of domestic abuse who joyfully spends 60 or 70 hours every single week mentoring other victims or counseling couples on breaking that painful cycle. Her big “why” is driven by a powerful desire to spare others from the suffering she once endured.

Then we have this amazing momma with little ones who gets all teary-eyed at the thought of sending her kiddos off to daycare just to barely cover the bills. Her big “why” is all about cherishing every precious moment with her kiddos while still supporting her fam.

Oh, and let’s not forget our young, fresh-out-of-school entrepreneur who’s determined not to follow in her parents’ footsteps, slaving away for some big corporation for four decades only to retire with barely enough moolah to get by. Nah, she dreams of having both the dough and the time to explore the world while she’s still young and vibrant.

What’s Yours?

So, my friend, what’s your magnificent “why”? Maybe it’s the freedom to wander the globe, the chance to spend quality time with your loved ones, the ability to take extended breaks to care for an ailing family member, or even earning enough green to support a charity that tugs at your heartstrings.

‘Why’ Is Your Superpower

No matter what it is, your “why” is the driving force behind every move you make. When considering whether to take on a new client, ask yourself if it aligns with your “why.” When setting goals for the year, make sure they’re propelling you closer to your big “why” rather than pushing you further away. Thinking of embarking on a new business adventure? Double-check if it harmonizes with your grand “why,” and suddenly, darling, success becomes oh-so-attainable.

So, hold onto that precious “why” of yours, my fellow boss babe, and let it guide you through the wild rollercoaster ride of entrepreneurship. You’ve got this, and I’m cheering you on every step of the way!